Your smile is important. It's one of the first things you notice when you meet someone. A whiter, brighter smile is beautiful - it can help you feel better about yourself and make a memorable impression.

Your lifestyle and the aging process can stain and darken your teeth. Many things we do on a regular basis can contribute to stained teeth, such as drinking coffee, tea, cola and red wine or smoking.

Zoom! is a bleaching process that lightens discoloration of enamel and dentin.

Whitening can get your smile looking its best. Non-professional procedures and clinically unproven teeth whitening tips can often lead to unsatisfactory results. You should look for a whitening procedure that is:

* Fast and convenient
* Long lasting
* Low sensitivity
* Proven to be safe and effective
* Performed by a Dental Professional

Zoom! raises the bar to a new level of performance while delivering an average of eight shades brighter, and sometimes as many as twelve shades brighter, in less than an hour. The new Zoom! system is:

Faster - Achieve superior results in three 15-minute sessions. The new system reduces chair-time by 33% with no compromise in results.

More Effective - The proprietary light activated Zoom! gel incorporates patented Amorphous Calcium Phosphate1 (ACP) technology to provide superior whitening results.

Easier - The new "Precision Light Guide System" ensures quick and consistent patient set-up for optimal whitening results, while the new locking casters and ergonomically designed structure make moving and positioning Zoom! a snap.

Lower Sensitivity - Reduced contact time, ACP chemistry combined with the new "Balancing Agent" and "Satin Finish" to ensure the lowest possible discomfort for patients. In fact, Zoom! patient's experience 67% less significant sensitivity than those treated with the original Zoom System.

How does the Zoom! In-off ice system work?
The Zoom! light activated whitening gel's active ingredient is Hydrogen Peroxide. As the Hydrogen Peroxide is broken down, oxygen enters the enamel and dentin bleaching colored substances while the structure of the tooth is unchanged. The Zoom! light aids in activating the hydrogen peroxide and helps it penetrate the surface of the tooth. A study has shown that use of the Zoom! lamp increases the effectiveness of the Zoom! gel by 26% or more. This gives an average improvement of up to eight shades brighter.

How long does Zoom! Chairside Whitening take?
The complete procedure takes less than an hour. The procedure begins with a preparation period followed by (as little as) a 45 minutes bleaching period. (A cleaning is recommended prior to the actual Zoom! whitening session.)

What will I experience during the Zoom! In-Office Procedure?
During the procedure, patients may comfortably watch television or listen to music. Individuals with a strong gag reflex or anxiety may have difficulty undergoing the entire procedure.

How long do the results last?
By following some simple post-whitening care instructions, your teeth will always be lighter than they were before. To keep your teeth looking their best, we recommend: flossing, brushing twice daily, and occasional touch-ups with Zoom! Weekender or NiteWhite gel. These are professionally formulated products designed specifically to keep your teeth their brightest. They are available only through your dental professional.

Is whitening safe?
Yes. Extensive research and clinical studies indicate that whitening teeth under the supervision of a dentist is safe. In fact, many dentists consider whitening the safest cosmetic dental procedure available. As with any tooth whitening product, Zoom! is not recommended for children under 13 years of age and pregnant or lactating women.

Are there any side effects? Sensitivity during the treatment may occur with some patients. The Zoom! light generates minimal heat which is the usual source of discomfort. On rare occasions, minor tingling sensations are experienced immediately afterthe procedure, but always dissipate. You can also ask your dentist to supply you with anti-sensitivity toothpaste for use prior to treatment.

What causes tooth discoloration?
here are many causes. The most common include aging and consumption of staining substances such as coffee, tea, colas, tobacco, red wine, etc. During tooth formation, consumption of tetracycline, certain antibiotics or excessive fluoride may also cause tooth discoloration.

Do many people whiten their teeth?
More people than you might imagine. A bright sparkling smile can make a big difference for everyone. The Zoom! Chairside Whitening System makes it easier and faster than ever before.

Who may benefit from tooth whitening?
Almost anyone. However, treatment may not be as effective for some as it is for others. Your dental professional can determine if you are a viable candidate for this procedure through a thorough oral exam, including a shade assessment.